View Post

How Much Does a Virtual Tour Cost for My Campus?

In Answers, Blog, Christian School, COVID-19, education marketing, funeral home marketing, healthcare marketing by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

In the midst of an exclusively virtual admissions process, many k-12 schools are anxious to publish a virtual tour on their website. So the question becomes: how much will that …

View Post

Why “I read an article…” is the #1 Most Often Told Lie

In Answers, content writing, Growth Driven Design, websites by Jennifer BaileyLeave a Comment

Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative
Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.

Schedule a Meeting with Jennifer

A Story about Stories that Aren’t (Only) Told in Words Leisure reading is at an all-time low. Did you know that? Even Steve Jobs pointed out back in 2008 that …

View Post

How to tell if you have a brand story [video]

In Answers, Blog, brand story by webmasterLeave a Comment

With all the focus on storytelling in business, the concept of brand story gets thrown around a lot. If you are a leader in a business, school or nonprofit, you …

View Post

How much does it cost to make your website accessible?

In Answers, websites by Jennifer BaileyLeave a Comment

Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative
Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.

Schedule a Meeting with Jennifer

Have you ever priced what it would cost to make your website accessible for the hearing or visually impaired? I have. And I didn’t like the answer. Have you ever …

View Post

You Might Need a New Marketing Plan if…

In Answers, Blog, business growth strategies, marketing plan by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

If you haven’t updated your strategic marketing plan in a while, or if you’ve been wondering whether your marketing plan needs to be refreshed, here are 14 good reasons that …

View Post

Why Most Marketing and Creative Agencies Do Not Work On Spec

In Answers, Pricing by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

Sometimes, clients want to know if we’ll work on spec. Or in other words: do we have enough faith in our product to bring a finished marketing program to the …

View Post

Inbound marketing – Digital Ads vs. SEO

In Answers by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

If you wonder whether inbound marketing can focus on digital ads and organic SEO (search engine optimization), the right answer is often – “yes.” Making a choice about whether to …

View Post

Is Your brand helping you to compete in an employee’s market?

In Answers, brand story, Branding, employer brand by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

It hardly seems fair.  First, consumers use democratizing technology to change everything,  and then the state of change puts employees in the driver’s seat too. We’re hiring at Story Collaborative, …

View Post

Is your brand story working?

In Answers, brand story, Branding, business growth strategies, Marketing, Nonprofits, Resources, Storytelling by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

How Healthy is Your Brand Story? Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working. A brand story is …