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You Might Need a New Marketing Plan if…

In Answers, Blog, business growth strategies, marketing plan by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

If you haven’t updated your strategic marketing plan in a while, or if you’ve been wondering whether your marketing plan needs to be refreshed, here are 14 good reasons that …

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Your Brand Story – 3 Steps Forward and No Steps Back

In Blog, brand story, Branding, business growth strategies, Social Media, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

A three-part series: How to own your brand story, align your team, and multiply your impact Part 1: Own Your Brand Story Anyone who works in a service-related industry knows …

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Marketing that Actually Empowers Sales – Smarketing

In Blog, business growth strategies, growth marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

The longstanding tension between marketing and sales is no secret. One side (marketing) runs great campaigns and is disappointed by the way sales teams put those leads to use. The …

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Is your brand story working?

In Answers, brand story, Branding, business growth strategies, Marketing, Nonprofits, Resources, Storytelling by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

How Healthy is Your Brand Story? Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working. A brand story is …

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The Word They Forgot to Add to the Dictionary – Hactics (and how to know if you are doing it)

In Blog, business growth strategies, education marketing, growth marketing, medical marketing, Nonprofits, school marketing, Social Media by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Def: hac·tic ˈhaktik/ noun Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal. Blend word from Hectic and Hack, i.e., Hactic: Hectic …

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A Hollow Core, or a Story of Purpose for Your Organization

In Branding, business growth strategies, Nonprofits, Storytelling by webmasterLeave a Comment

Authenticity is now a core concern of growing companies. Millenials and consumers want to see true integrity and are pushing for real experiences. They want long-term relationships with organizations that …

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Does Search Engine Optimization – SEO – Help Your Brand?

In Answers, Branding, business growth strategies, growth marketing, Inbound Marketing, Marketing by webmasterLeave a Comment

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working …

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3 Video Ideas for Business Growth

In Blog, business growth strategies, growth marketing, Video, Video Killed the Radio Star by Chad AlexanderLeave a Comment

Chad Alexander

Fifth-Level Wizard of video production, editing, concepts, and strategy. Unofficial Jester specializing in Dad-Jokes at Story Collaborative
Deep in the reaches of the grand technical matrix, a wizard was busy at work cracking codes, creating video, and playing pinball. Soon, his skills grew too great to be contained by the matrix, and his role at Story Collaborative was born. Chad is a videographer, video gamer, writer, board gamer, husband to an awesome wife, copy editor, and Doctor Who nerd.

Chad spent nearly 10 years in the government contracting sector, has a BS in video communications, and an MS in information systems management. Chad enjoys learning about cybersecurity, drinking good scotch, and laughing entirely too much.
Chad Alexander

Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a …