Two people can look at the same crashing wave and have two completely different conclusions. To one of them (a non-surfer) the waves look ominous and more like a tsunami …
3 Steps to Prepare for 2018 Growth Marketing
December is a great time for businesses that aren’t consumed by holiday sales activity to get ready for growth in 2018. Here are three smart investments you can make now …
In Business Marketing, Always Opt for Growth First
Reach the audience you need more quickly… and then keep them. Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, “which marketing …
Growth Marketing Strategies – Finding Audience Velocity
Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of …
4 Ways to Make Your Brand Story Count (Start with Employees)
If you listen to what Jeff Bezos of Amazon says about our brands, you’ll probably agree: “Your brand is what people say about you when you’re not in the room.” …
Why An Interruptive Business Story Isn’t Worth Telling
The aim of marketing is to place your business story in the thoughts and conversations of your buyer (in a way that creates sales). It used to be that the …
Working Well with Your Designer
We live in a visually demanding world — we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It’s especially true …
Your Sales Funnel and the Smarketing Method
Marketing and sales departments don’t always get along. I’m a marketer at heart. I like colorful collateral and edgy marketing headlines placed over beautiful photography. But, it’s no secret that …
People Keep Breaking My Sales Funnel
Our assumptions about how to manage sales and marketing, along with our sales funnel, have to change to fit new buyer behaviors that have been shaped by technology. Sales funnels …
Another Take on SMART Marketing
The SMART acronym has been applied to objectives in a variety of fields. Specific, Measurable, Attainable, Relevant, and Timely goals have made project management, performance evaluation, and even marketing more …
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