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[INFOGRAPHIC] Marketing to a 2020 Consumer: Pandemic Personas

In Blog, Business to Customer, COVID-19, Marketing, Training by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

Marketing to consumers that have been affected by COVID-19 (hint: that’s all of them) means recognizing that a global pandemic has made us all just a bit… different. Our priorities …

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Business Improvement in the Crisis – Virtualization and Revops

In Agile, Blog, brand story, business growth strategies, COVID-19, marketing automation by webmasterLeave a Comment

While there are many challenges that organizations are facing as a result of COVID-19, there are also opportunities to come out of the other side as a stronger business. Resilience …

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How to Leverage Virtual Learning Photos Being Taken of Your Students [video]

In Blog, brand story, Branding, Business to Customer, Christian School, COVID-19, education marketing, How to, Marketing by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

With students stuck at home while they participate in digital learning, there are a lot of unique photos being taken! From parents capturing chaotic kitchen tables, to teachers taking screenshots …

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How Much Does a Virtual Tour Cost for My Campus?

In Answers, Blog, Christian School, COVID-19, education marketing, funeral home marketing, healthcare marketing by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

In the midst of an exclusively virtual admissions process, many k-12 schools are anxious to publish a virtual tour on their website. So the question becomes: how much will that …

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Marketing in Jeopardy: How to Change Your Stories’ Ending

In Blog, business growth strategies, COVID-19 by Jennifer BaileyLeave a Comment

Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative
Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.

Schedule a Meeting with Jennifer

Alex Trebek, the Frozen 2 Soundtrack, and all of History have this in common: If you answered in the form of a question, “What is: some things never change?” then …

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We’re in a Moment that Needs Your Response

In Blog, COVID-19 by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

We are in a moment right now, that presents a unique opportunity to your business or nonprofit. Whether you are a school, a healthcare practice, a senior living facility, retailer …

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What you can do right now – Make a personal connection

In Blog, brand story, business growth strategies, COVID-19 by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

We’re convinced that what you do — right now — matters. Even if your organization is 60% chaos and only 40% normal, your customers still need you. While today’s situation …

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Values on Display: the Affect of COVID-19 on Your Brand Story

In Blog, brand story, Branding, COVID-19, Marketing, marketing plan, Storytelling by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

Values.For many organizations, this is a concept passed around during high-level board meetings, or developed in the Brand Story process, but quickly forgotten. Even in a workplace that has their …