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Is your brand story working?

In Answers, brand story, Branding, business growth strategies, Marketing, Nonprofits, Resources, Storytelling by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

How Healthy is Your Brand Story? Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working. A brand story is …

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Does Search Engine Optimization – SEO – Help Your Brand?

In Answers, Branding, business growth strategies, growth marketing, Inbound Marketing, Marketing by webmasterLeave a Comment

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working …

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Is inbound marketing alone adequate to create growth?

In Answers, Blog, growth marketing, Inbound Marketing, Marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

In the beginning, there was only one form of marketing. This marketing focused on pushing out advertising that interrupted people (think TV commercials, radio/magazine ads). Called outbound marketing, it used …

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Finding the Silver Lining in Facebook

In Blog, business growth strategies, Christian School, education marketing, Inbound Marketing, Marketing, private education, school marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as …

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Checklist – Why Your Website is Still Important for Business Growth

In Growth Driven Design, growth marketing, Marketing, medical marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

You have many choices for marketing and advertising – social networks, digital ads, print ads, email, direct marketing. Which one rises to the top?  If you are in healthcare, technology, …

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Why Driving Traffic to Your Website through SEO Is Crucial for Your Home Care Marketing Strategy

In Home Care, Marketing, SEO by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

On the top of many agencies lists is the opportunity to drive additional visitors to their websites. This is done using search engine optimization, which is a series of steps …

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Understanding the Customer Journey & Home Care Marketing

In Blog, Home Care, Marketing, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Both customers and employees go through a journey before they contact a home care or home health organization. Like a good story, the customer journey in home care marketing begins …

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How to Make the Most of Your Home Care Marketing Content Online

In Blog, Home Care, Inbound Marketing, Marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Customers and search engines have one big thing in common – what they want is answers to questions and solutions for their needs. Google’s primary job is to deliver the …

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Selecting Channels for Your Marketing Strategy

In Blog, Marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

It can be a challenge to know which communication channels or networks you should use for effective digital content. Do you want to use email, text message, Facebook, Twitter, LinkedIn, …

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A Powerful New Way to Win at Home Care Recruiting

In Blog, Home Care, Inbound Marketing, Marketing by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Recruiting employees is the major barrier to growth for many home care and home health employees. Some are even calling it a crisis. In a supply and demand world, when …