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6 Things Modern Websites Must Achieve

In Answers, Blog, brand story, Content Management System, education marketing, marketing automation, marketing plan, SEO, Web Design, websites by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

Websites have changed. Have you noticed? Ten years ago (or maybe even five!), your website had to store pages upon pages of… whatever. Organizations with multiple departments and constituents had …

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SEO Magic Tricks that Win Every Time

In SEO, websites by Jennifer BaileyLeave a Comment

Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative
Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.

Schedule a Meeting with Jennifer

I love magic shows. My favorite is ‘Magic for Humans’ with Justin Williams on Netflix. Even though everyone always knows magic is just an illusion, this guy always goes the …

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Healthcare marketing – Digital Ads vs. SEO

In healthcare marketing, SEO by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

If you wonder whether healthcare marketing should focus on digital ads or organic SEO (search engine optimization), the right answer is often – “yes.” Making a choice about how to …

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A Tale of Two SEOs: Understanding Local and Global Search in Home Care Marketing

In Blog, Home Care, SEO by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

What people see when they search for a term that has local services attached is different than what they get when they are searching more globally. Local and global search …

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SEO vs PPC: Are Paid Advertisements Right for Your Home Care Marketing?

In Blog, Home Care, SEO by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

SEO brings you “organic traffic,” which delivers to customers who are searching resources that solve their challenges. At the top of the same page that the organic listings appear are …

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Why Driving Traffic to Your Website through SEO Is Crucial for Your Home Care Marketing Strategy

In Home Care, Marketing, SEO by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

On the top of many agencies lists is the opportunity to drive additional visitors to their websites. This is done using search engine optimization, which is a series of steps …

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Smart Marketing: Rented vs. Owned Assets

In Blog, Email, Inbound Marketing, Marketing, Resources, SEO, Video, websites by Amy Alexander5 Comments

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

  In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email …

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A Powerful Sales Pipeline is Driven by Brand Stories

In Blog, Email, Marketing, Sales, Sales Funnel, SEO, Social Media, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

We need marketing that truly connects in order to deliver qualified customers. An effective sales funnel that doesn’t feel like sales at all comes from the warmth of an engaging story. In turn, those story-based activities …

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5 Signs of Amateur Optimization and Local SEO Services

In Blog, SEO, websites by Jennifer BaileyLeave a Comment

Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative
Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.

Schedule a Meeting with Jennifer

These days everyone seems to offer website services. You might get phone calls, website comments, or emails from random companies in different states or countries. They will offer you guaranteed …

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Growth Marketing and the Magic Moment of Local Search

In Blog, Business to Business, Business to Customer, Inbound Marketing, SEO, websites by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Local search services allow businesses to meet customers in the “magic moment of search.” Searching online may no longer seem like magic to the customer who has become accustomed to …