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Millennials demand authenticity – how’s your brand?

In Blog, school marketing, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Millennials have a nose for what’s real, how is your brand story doing? They are raising the Alpha Generation and enrolling them in your school. Their values come through loud …

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Your Brand Story – 3 Steps Forward and No Steps Back

In Blog, brand story, Branding, business growth strategies, Social Media, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

A three-part series: How to own your brand story, align your team, and multiply your impact Part 1: Own Your Brand Story Anyone who works in a service-related industry knows …

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Capturing your brand story in photos: How to choose the right marketing images

In assisted living, brand story, Branding, Storytelling by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

In a highly visual culture, capturing your brand story in photos can be challenging. There is overwhelming pressure to compete with the endless barrage of social media photography. But, how …

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Stories are the Ultimate Human Technology

In growth marketing, Inbound Marketing, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

It’s easy to get excited about the latest “shiny object.” We’re excited about robotics, machine learning and creating computers that will be doing a variety of human tasks. We’re even …

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Is your brand story working?

In Answers, brand story, Branding, business growth strategies, Marketing, Nonprofits, Resources, Storytelling by Amy AlexanderLeave a Comment

Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative
Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born.

With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points.

When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

Reach out to Amy!

How Healthy is Your Brand Story? Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working. A brand story is …

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A Hollow Core, or a Story of Purpose for Your Organization

In Branding, business growth strategies, Nonprofits, Storytelling by webmasterLeave a Comment

Authenticity is now a core concern of growing companies. Millenials and consumers want to see true integrity and are pushing for real experiences. They want long-term relationships with organizations that …

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Understanding the Customer Journey & Home Care Marketing

In Blog, Home Care, Marketing, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Both customers and employees go through a journey before they contact a home care or home health organization. Like a good story, the customer journey in home care marketing begins …

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Millennials Want Stories Not Just Ads

In Branding, Marketing, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

Story Collaborative recently completed a series of focus groups on millennial with the assistance of Honestly Magazine and the team at Workforce & Community Education from Germanna Community College. Focus group participants provided insights …

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Why An Interruptive Business Story Isn’t Worth Telling

In Blog, Business to Business, Business to Customer, Marketing, Social Media, Storytelling by David Mills1 Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

The aim of marketing is to place your business story in the thoughts and conversations of your buyer (in a way that creates sales). It used to be that the …

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Working Well with Your Designer

In Blog, Business to Business, Marketing, Nonprofits, Storytelling by David MillsLeave a Comment

David Mills

Story Alchemist, Regent for client and company strategy at Story Collaborative
Once upon a time, a kind and benevolent (although not perfect) regent wanted to use his talents and resources to make the world a better place. He also wanted to forge his own path forward with his family by his side. And so, out of the regent’s desire to help people and create a better future for companies and communities alike, Story Collaborative was born.

David is committed to the importance of every customer and company story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his consulting and training from two master’s degrees, four published workbooks, and more than 30 years serving as an national trainer, executive, founder, and consultant to thousands of large and small organizations across the nation. He wants to help build communities not just commodities and believes that the“story is the ultimate human technology.”

When he’s not helping his clients crush their goals, you can find David spending time at home with his wife of 38 years, his four kids, and twelve grandkids.

Setup a Meeting with David

We live in a visually demanding world — we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It’s especially true …