While our values and mission are timeless, the way we reach people (especially parents) must shift to intersect our culture. One big change that continues to make a big difference for schools is the use of video in marketing.
Consider these two facts:
45% of people watch more than an hour of Facebook or YouTube videos a week.
If you want to reach more parents, especially in those critical entry grades, video is where parents are consuming vast amounts of information. If you compare the way that people interact with a “flat social post” (picture or text only), versus how they interact with a video in the same social network, the difference is dramatic. They share, comment and interact 1200% more that text and pictures combined.
87% of online marketers use video content.
The second key fact is that almost 9 out of 10 marketers are using video. (That’s part of the reason we created The Marketing Co-op—to provide Christian schools with access to video.) And without effective video, your school is going to fall behind—way behind. While you may not view your school as a marketing organization, the fact that you have to reach and enroll new students every year means that you will have to join the ranks of the 90% of all marketers who use video.
Here’s a video available to schools that are part of the Marketing Co-op designed for use in social media.