With four locations across their region, Medical Imaging of Fredericksburg needed their brand and message unified.
While building a new website with branded photography, we launched a microsite to support their marketing efforts around new imaging technology in the region. Using Hubspot, we’re able to track and convert leads for specific and important services. We also publish monthly, valuable content on their web properties and across social media. Their new magazine–Reveal–is distributed to 230+ locations in the region. From that publication, leads are converted to digital consumers and we’re able to continue the conversation in a more dynamic space. In 2016, we launched a new service line called HealthScan to promote elective screenings to the health-conscious public.