Find the next best step

Ever lost cell reception when you needed directions?

Finding the right direction is hard in the midst of major marketing disruptions... and research tells us that when people feel lost, they walk in circles. Moving forward means finding the next right step.

With too many choices, the next right step is hard to find

You're being pulled in 1,000 directions with 1,000 options... it's a sea of choices.

You know that a miscellaneous collection of tactics don't add up to growth, because fragmented tactics won't take a customer all the way to the finish line.

Legacy advertising

5,000+ marketing technologies

DIY experts who fill up your inbox

Internal pressures from other department

Industry experts with hacks and secrets

What if you could clear away the fog of one-offs and simply use the same roadmap that big brands already use to grow?

David Mills, Chief Growth Officer

Story Collaborative

Companies of all types that are competing & winning all follow the same marketing roadmap

Let us show you the roadmap that growing companies use.

It's surprising how much confidence comes with knowing that you're on track

A strategy that predictably and consistency produces growth creates confidence. Clarity comes when you understand where your competition is beating you, and take the same steps that winning brands use to position yourself with a competitive advantage.

Know where you’re going & what to expect

If you're ready to clear away the clutter and map your marketing

If you're ready to map your marketing against what winning companies do, set a time to talk with our team (no sales pitch, just a focus on your growth).

If yo'd like to learn more about how we approach growth

If you'd like to learn more about how we help companies grow, dive into our approach.

If you want to get something down right now.

Take your own next step with this Website Personality Quiz to see if what you're putting in front of people is attracting them or repelling them (ouch!).

A microsite should include all the tools you need

Not only do you need to answer all of your prospect’s questions, but you also need your microsite to be fully operational and equipped with the tools to convert visitors to customers.

The microsite you deploy should have built-in SEO, tracking, conversion tools, and link directly to customer lead records with automatic nurturing.

We’ll deliver a microsite that is fully-equipped and has the power to consistently get the job done with HubSpot CMS.

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Is a Story Plan right for you?

Step beyond "set and forget," to "launch and grow"

If you want to escape the traditional approach to web and marketing that results in fragmented tactics and stagnant websites, then the Story Plan may be a good fit for you. It will focus on a rapid launch followed by ongoing improvements and integrate marketing and sales intelligence.

a plan that means better marketing and sales

A plan that will put a high-performing website in motion with a rapid launch, ongoing improvement, and benefits for both marketing and sales. Based upon your unique market opportunities and your brand story, your plan will anchor your growth strategy with strong capacity to attract the right kind of leads and engage them all the way to “yes.” You’ll need to invest between $4500 and $7500 for a plan that can deliver this kind of value (learn more about pricing below).

Is our approach for you?

Yes - if you want to build a competitive advantage in the marketplace.
This plan is all about your competitive position and how you can build it. If that's what you want, this could be a good option.

Maybe not - if you aren't planning for leads from your website.
If you don't plan to make ongoing changes to your website, and don't intend to use it as a method for gaining quality leads, this is likely not a good fit for you.

Yes- if you want to adapt to a changing market.

If you want to use the right channels, make strategic investments in marketing that works and get more out of what you spend.

Maybe not- if you are committed to legacy tactics.

If you want to stick with what you've been doing for years and don't want to makes shifts based upon data and customer feedback, this plan won't be a great fit.

Yes - if you want to equip your staff to learn.
If your goal is to train your staff to do part or all of the work of improving your marketing in a systematic approach, then this plan might be a good direction.

Maybe not - if you want an entirely outsourced agency.
If you want all of your marketing done by someone on the outside, this may not be the right choice. We are committed to building your team capacity, and believe that your team has industry knowledge that an outsider can't replace. No matter how good the agency, they don't know what you do about your business - you should own your own brand story.

Real Customers Ask

How much does a Story Plan Cost

Costs for a Story Plan range from $4500 to $7500 depending upon the scale of your website needs. We'll credit 10% of your fee toward the work that you decide to proceed with through Story Collaborative. When you think about costs, it's important to consider what's at stake. Marketing that isn't thoroughly planned may take longer to develop, and perform at a lower level. That means your investments - like your next website build, and digital ads- will have a lower return. On top of that, it's important to ensure that you get exactly what you need to grow, that's the biggest reason a plan makes sense.
How long will the plan take?
Will staff be able to do some of the work?

Your team will be key contributors to the plan by providing information and participating in a workshop or interview. Their assistance in getting access to analytics and schedules will make the process go smoothly.

The elements that your staff can provide because they are already on hand - personas for instance - will cut down the time required to complete the plan.

Once the plan is complete, and you decide which elements to move forward with, they will involve your staff in multiple ways. We want to build the capacity of your staff and include training in everything we propose.
What are the alternatives to a Story Plan?
Do I need to be in HubSpot for the plan to be effective?
What is included in the plan for future marketing?

We'll propose an ongoing improvement plan based upon the agile principles of Growth-Driven Marketing. This process creates a calendar of ongoing improvements based upon data evaluation, and we'll create a set of focused growth activities designed to put your marketing on the right track, and improve consistently.

The outcomes from this approach, instead of the blue line, in which the site remains static over time, regular improvements (the orange line) allow increases to the leads and sales that you capture.
What is a launchpad website?

Find the next best step

Ever lost cell reception when you needed directions?

With too many choices, the next right step is hard to find

Legacy advertising

5,000+ marketing technologies

DIY experts who fill up your inbox

Internal pressures from other department

Industry experts with hacks and secrets

Companies of all types that are competing & winning all follow the same marketing roadmap

It's surprising how much confidence comes with knowing that you're on track

Know where you’re going & what to expect

If you're ready to clear away the clutter and map your marketing

If yo'd like to learn more about how we approach growth

If you want to get something down right now.

A microsite should include all the tools you need

Is a Story Plan right for you?

Step beyond "set and forget," to "launch and grow"

a plan that means better marketing and sales

Is our approach for you?

Real Customers Ask

How much does a Story Plan Cost

How long will the plan take?

Will staff be able to do some of the work?

What are the alternatives to a Story Plan?

Do I need to be in HubSpot for the plan to be effective?

What is included in the plan for future marketing?

What is a launchpad website?

Let's Chat!

Contact

888-652-0119