How Healthy is Your Brand Story?
Brand stories help organizations grow more quickly and with greater sustainability. Fill out the quiz to find out how yours might be working.
A brand story is something that is unique to your business or nonprofit, and when it’s strong, it makes a huge difference in the way that your organization grows. With a strong brand story, marketing, sales and even customers will help you grow because the real value of the organization will sync up with the way the human mind is wired – for story. If your story score is less than 30, you are missing big opportunities for growth. If you are above 30, you’re doing lots of things well, and could add more power to your communications by improving all the key elements of the story.